ADVI-Media
A Brand Stuck in the Crowd
How a Replica Men's Footwear Brand Scaled 275% Through Content-Driven Marketing
Jutay, a replica men’s footwear brand, had strong sales but was struggling to scale further. The biggest hurdle? Their catalog couldn’t be used in Facebook Ads, and their products weren’t unique. Competitors were selling the same designs, making it difficult to stand out.
When they approached us, their growth had plateaued. With traditional advertising limitations and an oversaturated market, they needed a creative breakthrough to push beyond their current ceiling.
The challenge? Scaling a brand when standard advertising tools weren’t an option.
"We always believed that lowering prices was the only way to increase sales, but ADVI-Media showed us the power of strong branding and content. Their viral DVC campaign skyrocketed our website traffic and sales. It wasn’t just performance marketing—their creative strategy and brand positioning made us stand out in the market. It’s rare to find a team that understands both paid ads and brand storytelling so well"
The Challenges
Why Scaling Wasn't Easy
A deep audit of Jutay’s brand revealed three major roadblocks:
No Competitive Edge in Product Selection
price competition and high return rates.
Many of their products were widely available, leading to price competition and high return rates.
compelling reason
Customers lacked a compelling reason to choose Jutay over other sellers.
Facebook Ads Limitations
No access to catalog-based ads
No access to catalog-based ads, which meant no dynamic remarketing or carousel ads—key tools for scaling.
optimized conversions
Reliance on static ad formats made it harder to optimize for conversions.
Weak Content Strategy
creatives lacked storytelling
Existing creatives lacked storytelling and differentiation.
top-of-funnel content
No strong top-of-funnel content to generate demand.
online presence.
The brand had an outlet, but it wasn’t being used to strengthen online presence.
The Strategy
Scaling with a Content-First Approach & Narrative Commerce Strategy
Product Strategy Adjustments for Differentiation
Eliminating unnecessary campaigns
Eliminating 60% of unnecessary campaigns, removing audience overlap and wasted spend.
structured funnel
Implementing a structured funnel—cold, warm, and hot audiences were targeted differently.
high-AOV products
Shifting ad focus from low-ticket items to premium, high-AOV products, ensuring each customer spent more.
retargeting sequences
Introducing retargeting sequences that addressed objections, increasing purchase rates.
A High-Impact DVC (Direct Visual Concept) Ad
Cinematic storytelling
Cinematic storytelling positioned Jutay as a trendsetter, not just another replica store.
A strong emotional hook
A strong emotional hook built brand desirability.
A persuasive script
A persuasive script created urgency and exclusivity.
Leveraging 3D Ads & Motion Graphics
3D product animations
3D product animations made ads more dynamic.
compelling content
Stop-motion and high-speed close-ups created visually compelling content.
target audience
Pinterest-style aesthetic imagery appealed to their target audience.
Turning the Outlet into a Content Machine
in-store video content
Created in-store video content showcasing real customer experiences.
product-focused videos
Filmed product-focused videos to mimic the in-hand experience.
customer testimonials
Captured customer testimonials to build trust and authenticity.
The Results: A 475% Growth in Monthly Sales
475% increase in monthly revenue
475% increase in monthly revenue through optimized ads and influencer strategy.
Higher ROAS
Higher ROAS, meaning ad spend was finally yielding a high return.
Stronger brand presence
Stronger brand presence due to a clear, engaging content strategy.
More repeat purchases
More repeat purchases thanks to upsells, bundles, and optimized checkout.
Let us handle the heavy lifting
ADVI-Media
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