Organic Cosmetics Brand ORIOR Hits New Heights of Sales and ROI
Industry
Skincare and Cosmetics
Use case
channel, Web Design, Retention & Ads.
Service Provider
Their Story
Get the perfect organic glow
Orior is an organic skincare company that has been operating in the since 2015. They specialize in natural and organic ingredients that are ethically sourced and produced. Their products are designed to nourish and protect the skin while avoiding harsh chemicals. Orior’s mission is to create products that are safe, effective, and affordable.
The Goal
Profitable Scaling & Building long lasting relationships
Orior wanted us to focus on driving sales for their brand through higher converting ad creatives and big budget advertising campaigns. they had difficulty with scaling profitably. When they increased their budget, their CPA and ROAS decreased, making scaling difficult for them.
The Strategy
- Conducted a comprehensive audit the of the ad account.
- Redesigned the website first with best CRO & UI/UX
- Found out previous winners on lowest cost
- Placed Previous winners in Bid Cap Big Budget Campaign with Accelerated Delivery.
- Crafted and Wrote highest-performing ad to date.
- Testing 2-3 New Creatives Per Week.
- Utilized Shopify Audience for High-Intent Buyers in ads.
- Leveraging founder video in retargeting ads to create a reliable relationship.
- ‘GOD’ Like Omi-channel marketing.
The Result
Layers of improvement
After launching a comprehensive set of strategies, immediate success was achieved. Subsequent to their implementation, results have continued to climb, with increases seen month over month across the account. This positive trend reinforces the effectiveness of the strategies employed, and provides an indication of continued success in the future.
Increase in ROAS over month
From 2.5x to 6.5
Increase in ad spend
191%
Lift in account revenue
585%
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