Advi Craft highest-performing ad for Brand EKSTER which nearly double Ekster ROAS.

Industry

Wallet and Fashion Accessories  

Use case

Content Scripts, Growth and scale, Paid Advertising, ROAS, Retention.

Service Provider

Ad-vi Marketing Agency

Overview

When the Advi media team audited Ekster’s ad account, we discovered that the click-through rate on their current content and creatives was low, allowing us the opportunity to introduce new creative into their account.

Armed with actionable insights from the ad account, the content strategist got to work concepting new creative that in the end would nearly double Ekster’s ROAS and would continue to be their highest-performing ad to date.

Content & Media Coupled

The expertise from the paid media team paired with the boundless creativity of the content team produced a creative concept that was fresh, on brand, on trend, and would highlight Ekster’s product benefits in a creative and refreshing way.

However, the content team realizes that although content should be visually appealing and captivating, it must also be effective in driving conversions.

So the new creative was put to the test.

The Result

A speedy solution

After the new ad had been live enough to collect sufficient data, the results came back and they were overwhelmingly positive, revenue shot up like crazy.

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