ADVI-Media
A Brand with Potential, Stuck at a Standstill
Scaling a Home Textile Brand by 475% – The Strategy Behind Explosive Growth
A home textile brand had built a solid reputation in the market, offering high-quality bedding and home essentials. Their product quality was never in question, but despite steady ad spend and influencer collaborations, sales weren’t growing at the pace they wanted.
For months, they hovered at the same revenue level, despite trying different marketing strategies. Their team knew they had the potential to scale but lacked a clear roadmap to get there.
"Working with ADVI-Media was a game-changer for us. We were just another bedding brand, but their strategy and creatives gave us a premium identity. The biggest difference came from their storytelling approach and ad creatives—they weren’t just selling products; they were selling a lifestyle. Their retention strategies also helped us increase our repeat customers. ADVI-Media isn’t just an agency that runs ads; they truly understand a brand and help it grow."
The Challenges
Why Growth Was Stalling
A Scattered & Inefficient Meta Ads Strategy
causing audience overlap
Too many ad campaigns running simultaneously, causing audience overlap and driving up costs.
nurtured properly
No structured funnel—prospects weren’t being nurtured properly through the buying journey.
low-converting, low-AOV products
High spend on low-converting, low-AOV products, limiting revenue potential.
Influencer Marketing Without a Sales-Driven Strategy
random tracking mechanisms
Collaborations with influencers were random and lacked tracking mechanisms.
optimized conversions
Influencer-generated content wasn’t optimized for conversions.
top-performing creators
The brand wasn’t reinvesting in top-performing creators, leading to inconsistent results.
Low AOV & Missed Upsell Opportunities
multi-product checkouts
The majority of purchases were single items, with very few bundled sales or multi-product checkouts.
No urgency in pricing
customers weren’t incentivized to buy more in one go.
A Content Strategy That Wasn’t Selling the Product
multi-product checkouts
Ad creatives focused on aesthetic appeal rather than solving customer pain points.
No urgency in pricing
Too many polished product images, but not enough lifestyle and educational content explaining why customers needed the product.
Our Game Plan
A 360° Transformation Strategy
To break the stagnation and put the brand on a rapid growth trajectory, we restructured their entire marketing approach with four core pillars:
Restructuring Meta Ads for Maximum Efficiency & Profitability
Eliminating unnecessary campaigns
Eliminating 60% of unnecessary campaigns, removing audience overlap and wasted spend.
structured funnel
Implementing a structured funnel—cold, warm, and hot audiences were targeted differently.
high-AOV products
Shifting ad focus from low-ticket items to premium, high-AOV products, ensuring each customer spent more.
retargeting sequences
Introducing retargeting sequences that addressed objections, increasing purchase rates.
Influencer Marketing Without a Sales-Driven Strategy
top-performing influencers
Identifying top-performing influencers and reinvesting in them instead of constantly switching.
clear messaging scripts
Providing clear messaging scripts to ensure influencers highlighted the product’s unique value and benefits
whitelisted influencer ads
Running whitelisted influencer ads, combining influencer trust with paid media scale.
etargeting campaigns
Using influencer content in retargeting campaigns, reducing CPA and improving
Boosting AOV & Repeat Purchases Through Smart Pricing Strategies
bundled product offerings
Introducing bundled product offerings—e.g., fitted sheet + pillowcases, making it an easy "yes" for customers.
Buy More, Save More
Adding "Buy More, Save More" messaging at checkout, increasing multi-item purchases.
limited-time discounts
Implementing limited-time discounts for orders above a certain threshold, driving urgency.
Content That Sells, Not Just Looks Good
educational UGC ads
Introducing educational UGC ads—explaining the benefits of fitted sheets, material quality, and comfort.
Why Choose Us?
Using "Why Choose Us?" storytelling ads to highlight how their products were different from cheap alternatives.
product page visuals
Improving product page visuals, adding more real-life customer testimonials and lifestyle shots.
The Results: A 475% Growth in Monthly Sales
475% increase in monthly revenue
475% increase in monthly revenue through optimized ads and influencer strategy.
Higher ROAS
Higher ROAS, meaning ad spend was finally yielding a high return.
Stronger brand presence
Stronger brand presence due to a clear, engaging content strategy.
More repeat purchases
More repeat purchases thanks to upsells, bundles, and optimized checkout.
Let us handle the heavy lifting
ADVI-Media
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